The City of Adelaide asked us to produce a festive AR experience as a fun, engaging and highly accessible single point of digital contact between Adelaide’s Christmas Festival and visitors to the City of Adelaide.
We created a trail of 14 City of Adelaide Christmas Festival locations, from North Adelaide to the Christmas Village at Tarntanyangga (Victoria Square), and developed it into a gamified AR experience that visitors to the city could easily download to their smartphones and see and play in Adelaide through festive-tinted glasses.
Adelaide Christmas Cracker Trail pillars were installed at each location, complete with QR codes to download the app to iOS and Android devices, unique in-app scannable codes, and ground detection and decal alignment technology to take the user through an augmented reality experience based upon the festive event planned at each location.
The user (big or small) can play with pulling digital crackers, popping baubles and enjoying the jokes, facts and games within, utilizing face-tracking technology to create fun, bespoke selfies to save and share, and interacting with their surroundings via the phone screen – from decorating Adelaide’s Giant Christmas Tree, posting a Christmas letter at the Town Hall, seeing Santa back on Grote St, or taking part in a rubber duck race that appears in the Rymill Park pond.